The CRM that actually
speaks remodeling.
ORA is the CRM that construction teams actually want to use. Track leads, score prospects, manage projects, and grow your revenue — all in one beautifully simple platform.
Everything you need to win more jobs
Purpose-built for roofing, siding, concrete, and general construction. No generic CRM bloat — just the tools you actually need.
Task Management
Open tasks that need to be performed on each job — so you don't forget and nothing gets missed.
Lead Pipeline
Never miss a lead and always know who to follow up with — so no sale is lost.
Profit Tracking
Know your real margins on every job. Track contract price, subcontractor costs, change orders, and miscellaneous expenses — all in real time.
Team Management
Keep track of your team's leads, projects, and tasks. Always know what's going on!
Track Margins
Track margins and improve revenue per lead. Easy access to financial information — no need for calculators or spreadsheets.
Project Dashboard
Once a lead converts, track the full project lifecycle. Tasks, timelines, financials, and status updates — all connected to the original lead.
From first meeting to final walkthrough
A streamlined workflow built around how contractors actually sell and deliver.
Capture Every Lead
Add leads manually or import them in bulk. Capture client name, project type, address, source — everything you need from day one.
Roofing, Siding, Windows, Concrete, GC — all project types supported.
Price It, See It
ORA's commission calculator instantly turns your post-meeting estimate into real numbers — just enter the sale price and cost to see your margin and approximate commission.
Updates in real time as you adjust your estimate, so you always know what the deal is worth.
Close the Deal
Track quotes, schedule follow-ups, log meeting notes, and move leads through your pipeline until they sign on the dotted line.
Never forget a follow-up — ORA tracks next steps.
Manage the Project
Convert closed leads into active projects. Track costs, tasks, change orders, and timelines from one connected dashboard.
Full P&L visibility from lead cost through project completion.
Built for you, not the office
No office, no laptop, no waiting. Pull up your numbers, update a lead, or log a job — all from the same phone that's already in your hand.
ORA was built around the rep, not the desk. Everything you need to track your pipeline lives in your pocket, ready whenever you are.
Pick a plan. Get to work.
Set up in minutes, cancel anytime.
Starter
For solo contractors getting organized.
- Up to 100 active leads
- Up to 50 active projects
- Basic pipeline view
- Leads tracking
- Change order management
- Project tracking
Pro
For growing teams closing serious volume.
- Unlimited active leads
- Unlimited active projects
- Full pipeline management across all users
- Team management & insights
- Profit & margin tracking
- Performance insights & top performers
- Priority support
Enterprise
For large organizations with complex needs.
- Everything in Pro
- Multi-org management
- Custom integrations
- Dedicated account manager
- Custom onboarding
- SLA guarantee
- API access
Ready to stop tracking
your pipeline in your head?
Join hundreds of contractors who switched to ORA and saw their close rate jump within the first month.
14-day free trial · Cancel anytime
Let's talk
Have questions? Want a demo? Drop us a message and we'll get back to you within 24 hours.